Branding

Zerambo Automotive Consulting

Chuck Zerambo exudes positive energy. His philosophy goes something like this, "Do good things for as many people as you can, and good things will happen for you," (he's more eloquent). So let's just say I didn't want to let him down with the identity for his new business. #karma. He is a motivational speaker and a business consultant specializing in car mechanics. As anyone who's paid for a car repair in a messy, greasy office of a privately-owned car garage, you can see there is a huge need in this world for Chuck's services.

This direct mailer needed to drum up some participants in Chuck's seminars about how to gain customer trust. And when were mechanics supposed to be your trusty local shopkeeper, ensuring you could safely drive your family to the seaside in a massive metal sled on .02-cents-a-gallon gas and some optional lap-belts? The 50s! Ahhh the American Dream. So that was the imagery we went with, because Chuck's clients couldn't make their customers feel positively about their experience unless they felt positively about themselves first!