Marketing

Versah

IKEA furniture assmebly is something I excel at. The key is to carefully open the annoyingly durable plasic bags with small plastic, metal, and wooden bits in them, and then to arrange them in some semblance of organization that reflects the parts list in the manual. Once you have all of your ducks in a row, and you know the difference between Washer/nut-L and Washer/screw-Z, you can have a go at assembly. You'll fly thourgh the first 11 steps, only to start cursing in rage because Step 12A doesn't sufficiently illustrate what direction Parts C and D should line up in! Why not just show an above view!

So when I was told I'd be working with the uber-skilled medical illustrators at AEGIS Media to create an instruction manual for Versah, let's just say I geeked out a little. Okay, a LOT. And stakes were high...even better! If the oral surgeon picked the wrong bur at the wrong step there wouldn't just be a unruly screw sticking out of a drawer, there be a patient in excrutiating pain, and for sure a malpractice suit. Let's just say it was a blast, and we got it right.