Identity
Gallery
Bike Hub
Bikes. Art. Heaven.
Seriously, how lucky was I to get a logo project that combines two of my favoite things. The Gallery Bike Hub is a new shop in the suburbs of Philadelphia that sells art right next to bikes...like the two are mutually exclusive! We dove into many, many concepts. Some leaning towards the art gallery end with whimsy and delicate lines. Others were all-in on the sporty side with fast, bold, and techy graphics. In the end, the client definitely preferred the sporty look since the majority of the business would be through bike sales, but we kept a nod to the art gallery with a bike illustration stylized with a casual nod to the pop-art era.
